The dame introduced herself as Chantele Gibson, Director of Sales for a company called SearchSpring. How she got in my office I didn’t know. But she wasn’t pointing a .45 at me, which made a change. Chantele—even the name told me she was in the wrong end of town—spilled the facts on SearchSpring. Turns out two brainiacs called Gareth Dismore and Scott Zielinski founded the business in 2007. Today they supply intelligent on-site search services for over 600 online retailers around the world. Better on-site search results means guys like me can find what we want faster. And that means more customers. Smart. The kind of smart that doesn’t normally seek me out. I knew search engines were putting private detectives like me out of business. I poured a bourbon from...
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